Vision & Mission

Vision & Mission

Vision & Mission



To be recognised as the No 1 independent product compliance consultancy service. Providing global market entry to global clients.


Product Approvals Ltd works with product designers and manufacturers who have a certification-related challenge. What we do is obtain certifications for products to required national and international standards, so that our customers can focus on product design and manufacture, which means that they can get to market faster. 

We thought it was important to define a company vision and mission. This proved to be surprisingly challenging. It made us think about what we are really trying to achieve for our customers and how we would like to evolve as a business.

With our vision statement it reminds us to strive to be the best compliance consultancy service company we can be. And it recognises that we have an increasing ability to assist our clients with getting their products on sale in global markets. We are working to expand the countries and regions we cover and in particular we are currently looking at compliance routes to market for regions and countries which show increasing market opportunities - for example Brazil, Russia, India and China.

Hopefully our mission statement summarises, basically, what we do. Please take a look at the rest of the site to learn more about our services. If you have not yet done so, why not visit our 'Why use us' page next?

We hope you find our site of interest and we welcome any feedback you may have.

Thank you!

John Showell and Mark Lindsay

Directors - Product Approvals Ltd

Product Approvals Ltd
Unit C2
Coalport House
Stafford Court
Stafford Park 1
Telford TF3 3BD